Business Policy and Strategic Management Research Paper - 2

Business Policy and Strategic Management - Research newspaper ExampleThe company makes sure that only the outstrip quality beans are used. Starbucks maintains its standard and perform experiment in order to get appropriate quietus of taste, and shape. Starbucks manages various roasting and distribution services. The coffee is baked in a strong gas-fired drum roaster for approximately 1215 minutes. The computer notifies when beans are only baked (Kotha & Glassman, Starbucks Corporation Competing in a Global Market). Starbucks put much emphasis on the undertaking of various innovative and entrepreneurial actions with delight in to its marketing aspects for making the firm more competitive in the market. Starbuck has set up cafes in hospitals, offices, banks, supermarkets and shopping centers, hotels, and airlines. Starbucks works directly with many countries which produce best quality green coffee beans. It always controls the distribution channel around the globe. It develops per sonalized customer service to make the customers experience special. Starbucks launched package tea because of growing demand of tea in the year 1995. Starbucks coffees joint ventures with Pepsi launched a unique version of Frappuccino in 1996 (Kotha & Glassman, Starbucks Corporation Competing in a Global Market).