Case Study of Gillette Company-Free-Samples-

This paper aims to discuss the Gillette Company which launched the first blade system in 1998. The Company embraced technology and it introduced the five-blade system to outdo its competitors (Nye, 2016). However, the three-blade system was the significant element of the Gillette Company. Also, the three-blade system was introduced to minimize the irritation which was caused by the three-blade system when shaving. Therefore, the Gillette has its pros and cons in the marketing strategies as discussed in this paper. To begin with the pros, The Gillette embraced a new technology to improve the designs in the market. Through the strategy of embracing new technology Gillette would maintain its customers. The Gillette employed the strategy for success by launching the five-blade system to reduce the irritation caused to the customers when using the product (Dhebar, 2016). The marketing plan for the Gillette became more aggressive when they launched the new products. Therefore, the Gillette made a high profit and tried to outdo its key competitors in the market. On the other hand, the Gillette has cons in the marketing strategies as outlined in this paper. Due to the new technology, the Company was obliged to retrain the staff for them to understand the technology (Barrow& Stowers, 2013). At the same time the Gillette minimized the loyalty for the customers hence the market share declined.   Also, the aggressive marketing rollout strategy caused the Gillette to incur costs in advertising the products. Also, the Gillette received criticism due to the campaigns held when marketing the products (Stowell, Stowell,Grogan & Grogan, 2017). The launching of the Fusion Razor was a significant failure for the Gillette. In conclusion, the Gillette has employed good marketing strategies to help in attracting and maintaining the customers hence increase their satisfaction. Despite the marketing strategies, the Gillette has experienced challenges. However, there are many clients who are satisfied with it Barrow, C., & Stowers, D. (2013).  U.S. Patent No. D674,547. Washington, DC: U.S. Patent and Trademark Office. Dhebar, A. (2016). Razor-and-Blades pricing revisited.  Business Horizons,  59(3), 303-310. Nye, J. V. (2016). What do we really know about durable goods monopolies? The Coase conjecture in economics and its relevance for the safety razor industry. In  The Elgar Companion to Ronald H. Coase  (pp. 222-234). Edward Elgar Publishing. Stowell, D. P., Stowell, D. P., Grogan, C. D., & Grogan, C. D. (2017). The Best Deal GiIlette Could Get? Procter & Gamble's Acquisition of Gillette.  Kellogg School of Management Cases, 1-18.

American Nurses Association Essay Example | Topics and Well Written Essays - 1250 words

American Nurses Association - Essay Example They include, fostering high standards of nursing practice, lobbying the Congress and the healthcare regulatory agencies on such issues that re capable of affecting nurses and the public, protecting both the positive and realistic view if nurses and promoting and protecting the right of nurses at the workplace. The ANA organization addresses various issues including those dealing with leadership, nursing quality, staffing, compensation, professional standards and improving nursing practice, which are all under nursing practice. On the other hand, the association also handles ethical issues such as the end of life, code of ethics as well as courage and distress. Looking at staffing, for example, there are various issues that the association is addressing. The association acknowledges that staffing issues are those of going concern that affects both the nurses as well as the patients being served. The nurse-to-patient ratio usually determines the satisfaction level of the patients taken care of by the nurses. As such, the higher the ratio is, the more satisfied the patients usually are. Sometimes, when the ratio of nurses to patients is low, the patients may have to stay longer in the hospital waiting to receive services. This increase in the length of stay in the hospital has a lot of losses to the patient. One such loss is that the patient may stay longer to contract new infections, and the hospital bill will also be higher when a patient stays longer in the hospital.

Research paper onAutism-- pathophysiology and diagnostic tests Essay

Research paper onAutism-- pathophysiology and diagnostic tests - Essay Example Autism is a life-long developmental disorder affecting as many as 1 in 500 children. The causes for this profound disorder are largely unknown (White). Several pathophysiological conditions are responsible to cause autism, and one of them is Hepatocyte growth factor (HGF). HGF is a polypeptide growth factor which acts by binding to the MET tyrosine kinase receptor. HGF influences the growth, motility and morphogenesis of various epithelial and endothelial cells and functions as a trophic factor for organ regeneration. Accumulating evidence suggest that HGF and its receptor MET play a role in neuronal cell development. First, HGF and its receptor MET are widely expressed in the developing and mature mouse brain, with expression beginning as early as embryonic day 12 (E12) and E13, respectively Second, HGF promotes the migration of cortical interneurons from the ventral to the dorsal telencephalon in rodents,and HGF-MET signaling systems are implicated in regulating the proliferation and differentiation of cerebellar granule cells. Furthermore, HGF plays a role in regulating the morphology of cortical pyramidal dendrites in the early postnatal period, and endogenous levels of HGF are necessary for the normal development of these neurons. Taken together, these findings Sugihara et al., 2007 suggested that HGF may be a candidate for mediating interneuron development in vivo. In this study, these researchers studied whether serum HGF levels in subjects with high-functioning autism are altered as compared with age-matched healthy controls. Furthermore, they also examined the relationship between serum HGF levels and clinical symptoms in subjects with autism. The findings suggested that disruption of the HGF-MET signaling systems results in complex alterations in GABAergic interneuron development in the forebrain. Taken together, it is likely that decreased HGF levels may be